Annual Report Recaps Demand Building Programs

Posted on April 30, 2013

AUSTIN, TX – The Texas Beef Council (TBC) recently published the 2013 annual report highlighting key state and national programs in the areas of research, education and promotion.

“The annual report gives Texas farmers and ranchers the opportunity to learn more about how their checkoff dollars are invested in beef demand-building programs throughout the year,” said Coleman Locke, rancher from Hungerford and chairman of the TBC board of directors.  “Your checkoff is working both domestically and internationally to ensure a positive return on your $1-per-head investment.”

The Beef Checkoff Program was established as part of the 1985 Farm Bill and assesses $1-per-head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products.  Under the law that guides the checkoff, 50 cents of each Texas checkoff dollar must go to the Cattlemen’s Beef Board for national programs.  The TBC board of directors, consisting entirely of Texas cattlemen and women, invests the other half dollar in state activities as well as additional national and international beef marketing programs. 

The report includes a chart indicating the percentage breakdown of investments in each program area and the additional national investments.  Some of the programs highlighted in the report include health influencers, digital marketing, retail education, beef quality training, export teams and promotions, BEEF team, public relations, issues management and retail promotion.

The report’s reverse side summarizes similar information on national programs approved by the Cattlemen’s Beef Board and contracted through organizations such as the National Cattlemen’s Beef Association, American National CattleWomen and the U.S. Meat Export Federation.

Texas farmers and ranchers can request copies of the annual report summary or a more detailed audited financial report by emailing or calling toll-free 1-800-846-4113.  The annual report can also be viewed online at


The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit or call 800- 846-4113.