FoodEx is Japan’s most prestigious show, where U.S. exporters meet with hundreds of buyers and representatives of Japan’s retail and foodservice industries. The beef checkoff handed out samples of U.S. beef tongue – a delicacy for Japanese consumers. Japan imported more than 19,000 metric tons of U.S. beef tongue in 2016, up 15 percent year-over-year, valued at $286 million – up 43 percent. The checkoff strategy is to introduce Japanese trade and retail buyers to U.S. suppliers of processed beef items.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.