The Texas Beef Council (TBC) appeared on five television cooking segments throughout the holiday season. Viewers in San Antonio, Tyler, Amarillo, Beaumont and Waco learned how to prepare the perfect holiday beef roast with a little help from the experts. TBC shared advice on how to purchase the right cut, delicious recipe options, roasting techniques and helpful tips to ensure a positive eating experience.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.