The checkoff continues to bring beef to the table at education events, including the National Science Teachers Association Conference and Association of Children’s Museums Interactivity Conference. In partnership with the Texas Beef Council, a new education resource, “True Beef: Pasture to Plate Educator Guide,” was just launched to support the True Beef documentary produced by Pflugerville (Texas) Independent School District. To date, the Learn About Beef website and resources have reached more than 37 million users with nearly 1,000 beef resource downloads. Get your free copy of True Beef: Pasture to Plate Educator Guide today!
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.