The national Beef Checkoff Program recently launched the second annual 30 Day Protein Challenge campaign. The first Protein Challenge, in 2015, exceeded projections for the campaign, racked up more than 14,000 email campaign subscriptions, more than 81,000 email opens and clicks-thru, and more than 164,000 visits to the Protein Challenge landing page. To continue the success in 2016, the checkoff made several upgrades to increase engagement and visibility. Those include the addition of a weekly email option to provide tips and tools for success at the beginning of each week rather than every day; and a more user-friendly landing page that is easier to navigate. The checkoff will support the Protein Challenge through a variety of advertising tools, such as Facebook advertising, Google search advertising, banner advertising and targeted ads within consumers’ Gmail inboxes.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.