Texas Beef Producer Input Sought for National Beef Quality Audit

Posted by Misty Martin on November 11, 2016

AUSTIN, TX –  Beef producers all across the country, from every segment of the industry, are being encouraged to participate in a survey that will help establish a benchmark and course for the beef industry for 2017 and beyond. The Producer Survey of the checkoff-funded 2016 National Beef Quality Audit (NBQA) will collect producer information and opinions, which will be added to the audit’s traditional production research to form an in-depth look at where the industry stands and what its successes and shortcomings are.

“It’s very important that Texas producers participate in this survey and weigh in with their opinions and views,” said Jason Bagley, senior manager of beef resources at the Texas Beef Council. “Hearing from producers across all industry segments will help us have the best representation of the producer view point and will give us the opportunity to determine the current state of the industry and where we need to take it.”

The survey will be completely anonymous and include both information about the industry’s cattle operations and the opinions of the people who run them about the strengths and weaknesses of the industry. Input from every segment of the industry – cow-calf, stocker, feeder, dairy and others – is valued and will become part of the detailed picture of the U.S. cattle industry. The survey can be accessed at the Beef Quality Assurance website at http://www.bqa.org/nbqa-producer-survey. The deadline to complete the survey is November 18.

Initiated in 1991, NBQA since its inception has provided the industry a meaningful set of guideposts and measurements relative to the quality conformance of the U.S. beef supply. Conducted every five years, it is based on a set of core principles:

  • Only that which is measured can be effectively managed;
  • An industry-wide scorecard provides direction to individual decision-makers across the beef supply chain to improve the quality and value of the U.S. beef supply; and
  • Identifying and correcting quality shortfalls and non-conformance will lead to greater profitability through improved beef demand in both domestic and international markets, the capture of lost opportunities, and commitment to the hard work of continuous improvement.

The most recent NBQA, in 2011, concluded the industry has come a long way in terms of improving beef quality, and suggested significant changes for further improvement in product integrity and eating satisfaction. Similar information is expected in the 2016 NBQA.

Final results of the 2016 NBQA will be released in July 2017.


The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.