The Texas BEEF Team participated in the Million Mile Month™ challenge and logged a total of 68,278 miles during the month of April. The Texas team joined forces with other state beef teams and ended the month placing 4th on the international leaderboard. The Texas team cumulatively logged enough miles to travel more than two times around the world. Hawley Poinsett, the Texas Beef Council’s registered dietitian, kicked-off the event at Austin City Hall where she rallied excitement for beef and MMM for more than 100 guests in attendance.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.