Texas BEEF Team Encourages Ranchers to Participate in Million Mile Month

Posted by Misty Martin on April 1, 2016

AUSTIN, TX – The checkoff-funded Texas BEEF Team is inviting Texas farmers and ranchers to join their team for the Million Mile Month™ (MMM) challenge beginning April 1. The MMM challenges individuals and groups to join together as a global community to complete one million miles of physical activity during the month of April, and to engage in a huge cause: their health.

“This is a great opportunity for our Texas BEEF Team and beef community stakeholders to come together for a common goal of greater health and wellness by getting active and achieving miles together,” said Jennifer Matison, TBC senior manager of consumer information. “This challenge is great because it’s not just for athletes and it’s not just for running. It’s about moving. Activities like walking, running, cycling, yoga, gardening and physical work on the ranch all count towards miles.”

The Texas BEEF Team welcomes everyone - young or old, BEEF Team member or not - to participate in the challenge. The team has set a goal of 50,000 miles during the month of April. To join the team and participate in the challenge, register online.  After selecting your registration level (bronze, silver, gold, or platinum), continue through registration until you reach the “Edit Your Profile” page. Near the bottom of the “Edit Your Profile” page, choose “Beef Team” from the “Select your Organization” drop down menu. Then choose “Texas Beef Team” from the “Select Group/Team” drop down menu. Complete all other blanks on this page and click “Save Profile”.

From April 1 to April 30, visit the website from any device (phone, tablet, laptop, desktop) and log your physical activities in your profile to track your personal stats and help the team reach the top of the leaderboards. You can connect a Fitbit or Map My Fitness account within your profile for automatic mile logging (optional), but a fitness device or wearable is not required as each person’s profile includes a logging tool that accepts activity by minutes or miles.

The Texas BEEF Team is a community of runners, triathletes and cyclists throughout Texas who recognize the nutritional benefits of lean beef and the vital role high-quality protein plays in their training. The grassroots program is made up of more than 1,200 passionate members representing the beef community across the state.


The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.