Texas State Beef Checkoff Program Underway

Posted on December 3, 2014

AUSTIN, TX – Collections under Texas’ new state beef checkoff program began Oct. 1, 2014 after Texas beef producers voted to establish a state-level beef checkoff program, which was approved by a wide margin of 66 percent of voters. The Texas Department of Agriculture conducted the referendum upon petition by cattle industry organizations under the authorities designated by the Texas Legislature.

The program is funded through a refundable $1 per head assessment on cattle at each point of ownership transfer in Texas. The funds are managed in accordance with Texas law by the Beef Promotion Research Council of Texas (BPRCT). The BPRCT consists of 20 Texas cattle producers appointed by the Texas commissioner of agriculture. All state beef checkoff programs are overseen by the BPRCT.

The BPRCT contracts with the Texas Beef Council to conduct demand-building programs in the areas of promotion, research and education.

“I am confident in our new state beef checkoff program and proud of my fellow cattlemen and women for standing up for our industry and recognizing the importance and need for this program,” said Dave Edmiston, BPRCT chairman and cattle rancher from Brady. “As beef and dairy farmers and ranchers, every dollar we invest into the program goes to help increase profit opportunities by keeping beef top-of-mind with consumers and by working to ensure a wholesome, quality beef-eating experience every time. We are working to continue to grow beef demand by investing in program areas such as retail and foodservice, international export marketing and digital consumer marketing.”

The fiscal 2015 year began Oct. 1, 2014 for the BPRCT with a budget of $5.67 million.


The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.