The checkoff-funded Texas BEEF Team took home top honors at the American Diabetes Association Tour de cure bike ride in Houston. The team raised more than $31,000 putting them at the top of the leader board for clubs and organizations. More than 60 BEEF Team riders participated in the ride. The Texas Beef Council (TBC) also sponsored beef meals at prior training rides and a post-ride lunch. TBC was onsite during Tour de Cure serving beef fajitas bowls for riders and spectators.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit TexasBeefCheckoff.com or call 800- 846-4113.