What Your Beef Checkoff Does
The checkoff increases profit opportunities, keeping beef top-of-mind with consumers.
Texas Beef Checkoff
The Texas Beef checkoff complements and extends current Texas Beef Council programs.
Collections & Compliance
Learn more about checkoff collection points and compliance.
See your beef checkoff dollars at work.
Showcasing Texas-Style Barbecue
Japanese and Taiwanese consumers love Texan barbecue, but they think it’s difficult to make. That’s why the beef checkoff has been promoting barbecue events, like recent seminars funded by the Texas Beef Council to highlight various cuts and cooking methods.
BEEF Team Across Texas
Texas BEEF Team members recently represented the powerful protein they love at runs, triathlons and cycling events in San Antonio, Austin, Gruene, Port Arthur, Pflugerville, Lubbock, South Padre, Conroe, Fort Worth, Cypress, Grapevine, Shiner and La Porte.
Farm to Fork
The Texas Beef Council recently hosted 15 dietetic interns and their faculty for a farm to fork tour held in the Houston area.
Beef Boot Camp
The Texas Beef Council recently hosted two sessions of Beef Boot Camp for 40 HEB meat market managers from around the state.