What Your Beef Checkoff Does
The checkoff increases profit opportunities, keeping beef top-of-mind with consumers.
Texas Beef Checkoff
The Texas Beef checkoff complements and extends current Texas Beef Council programs.
Collections & Compliance
Learn more about checkoff collection points and compliance.
See your beef checkoff dollars at work.
U.S. Beef Exports Stay Red Hot in July
U.S. beef exports remained well above last year’s pace in July, posting one of the highest monthly export value totals on record.
Monthly Media Results
Throughout the month of August beef was showcased in the media through TV newscasts and online news outlets in Houston, Beaumont, Tyler, Lubbock and Amarillo. The stories featured delicious beef recipes and offered cooking tips and beef nutrition information to consumers.
Beef Team Recap
Texas BEEF Team members recently represented the powerful protein they love at runs, triathlons and cycling events in Schulenburg, Lubbock, Austin, San Marcos, Waco, San Antonio and Wichita Falls. In August, more than 110 team members were seen wearing their “Fueled by Beef” gear and showcasing how beef can fit into healthy diet and lifestyle.
Beef Tongue the Talk of FoodExNew News Page
FoodEx is Japan’s most prestigious show, where U.S. exporters meet with hundreds of buyers and representatives of Japan’s retail and foodservice industries. The beef checkoff handed out samples of U.S. beef tongue – a delicacy for Japanese consumers.