b'TEXAS BEEFInspiring More Beef Meals That Bring Texans to the TableCOUNCILBUILDING BEEFS BRANDThe Beef Loving Texans brand provides a recognizable, uniquely Texan platform that SUCCESSESresonates with the highest opportunity market segments, stakeholders, and partners to communicate beefs For us Texans, its all aboutadvantages.celebrating our differences andDisseminated materials to over 70,000 acknowledging our shared desirefairgoers at the State Fair of Texas.to eat well, work hard, and helpSent quarterly e-newsletters containing others. Texas Beef Council (TBC)seasonal recipes, blogs, and online store represents beef producers acrossadvertisements to over 24,000 consumers.this great state and powers BeefIn the news, Beef Loving Texans received Loving Texans - the Beef Checkoff3,000 total media hits and conducted 16 program that supports, educates,cooking segments reaching audiences in and inspires people to gathermajor markets across Texas. around the table over a sharedSold 2,887 pieces of branded merchandise love of beef. to 560 online store customers (382 The following successesreturning customers).showcase how TBC continuedBEEF RETURNS TO TV WITH BBQUESTbringing people together in fiscalBBQuest: Beyond The Pit, season 3 of year 2022, from consumers toTBCs popular video series, delves even educators, chefs, retailers, healthdeeper into the traditions that make Texas influencers, and the producersbarbecue so legendary. Besides featuring raising beef from pasture to plate.some of the states top pitmasters, this The programs within - created,season visited cattle operations to spotlight funded and supported by yourthe individuals and families responsible for $1-per-head state Beef Checkoffproducing high-quality beef.and the $1-per-head national BeefThings are just heating up for BBQuest Checkoff program - are whatSeason 3, and in a few months following keeps beef in its strongest state. launch resulted in:7,300 organic episode views 37,421 pageviews of BBQuest-inspired beef recipes2,700 media placements with a Family Features syndicated article and video.Note: We are unable to publicly share proprietary Hulu viewership data due to contractual agreements.Through its first 2 seasons, BBQuest has been viewed 2.9 million times and watched for 620,000-plus hours. The show has generated more than 830,000 engagements on social media.1 | FY22 Annual Report | Texas Beef Council'