b'Sharing The Unique Attributes ofencouraging consumers to Try! American U.S. Beef Beef!. Consumers applied for prizes by ordering the featured menu items, which Educating the global supply chain on U.S.generated over 95,000 applications.beef attributes through foodservice industry training, retail promotions, and consumerCHINA: promotions conducted by the U.S. MeatSupported promotions of various beef cuts Export Federation (USMEF), a contractor towith local supermarkets in Hong Kong, the Beef Checkoff. selling over 4,500 pounds of beef.JAPAN:Launched an online training course focused on education of underutilized cut Sponsored retail campaigns that generatedapplications and marketing trends for over nearly 4.6 million pounds in U.S. beef sales. 600 importers and distributors. Supported a video campaign thatPositioned U.S. beef alongside other highlighted cattle producers safetypremium ingredients in afood-tasting and sustainability practices for U.S. beefseminar hosted by the Guangdon Catering production, receiving over 48 million views.Association and Geek Kitchen. Participants Partnered with over 70 companies onrepresented 38 five-star hotels, fine-dining a nationwide foodservice campaignrestaurants, and clubs.KoreaCIS JapanTaiwanCentral AmericaMiddle Hong Kong Caribbean East /ChinaSouth AmericaTBC works with USMEF to conduct international marketing promotions and educational events in seven other countries across the globe.5 | FY22 Annual Report | Texas Beef Council'