b'E mbbrraacciinnggBBeeeeffiinnaaEmHHeeaalltthhyyaannddSSuussttaaiinnaabblleeLLiiffeessttyylleeCombating negative misconceptions of beefs role in a healthy diet by sharing research with health professionals, aligning with credible health organizations, and empowering wellness advocates.HITTING DOCTORS OFFICES WITH BEEF EDUCATIONDelivered targeted beef nutrition messages to 750 medical offices, reaching 415 medical doctors and 175 nurse practitioners.HEALTH PROFESSIONAL OUTREACH Delivered toolkits and digital e-blasts to 250 pediatric health professionals showcasing beefs benefits to babies.Exhibited at 9 conferences and symposiums with a potential reach of over 3,100 health professionals.Sponsored speakers to share beef-positive nutrition sessions at 5 conferences. FUELING WELLNESSADVOCATES & ATHLETES1,066 Beef Team members generated 8,166 activations (race participation, volunteerism, continuing education, and team challenges) across the state.Developed the new Sports Nutrition Game Plan program to position beefSee more Texas Beef Checkoff as an optimal, high-qualitysuccesses or sign up for Cattle Talkprotein to fuel high schoolby visiting TexasBeefCheckoff.comand collegiate athletes. or scanning the QR code with your phone camera.3 | FY22 Annual Report | Texas Beef Council'