b'NATIONAL BEEF CHECKOFF UPDATESTONY ROMO SUMMER GRILLING CAMPAIGN: During Summer 2022, the Beef Checkoff unveiled 4 successful consumer-facing advertising campaigns featuring formerDallas Cowboys quarterback Tony Romoand the Beef. Its Whats For Dinner. slogan.Each campaign reached consumers acrossthe country using a wide range of provenand efficient advertising platforms, including YouTube, Google search, Connected TV, Spotify, SiriusXM, Facebook/Instagram, and others.State beef councils also contributed funds, enabling additional media buys andfurther extension of this campaign.RESULTS: The Tony Romo3 8Msummer media campaign3 8Mwas the years largest.Beef Checkoff advertising.effort, resulting in nearly.CONSUMERTOUCHPOINTSINCLUDING92M VIDEO2 . 7M SITE AD VIEWS VISITS55M RADIOTOBEEF. ITS WHATS AD LISTENS FOR. DINNER.7'