b'BBQUEST 750 MEDICAL 1.4M RECIPE VIEWS SERIES HAS RECEIVED750 OFFICES 1 ON BLT.COM750 144MM2 9M RECEIVED NUTRITION MESSAGES TIKTOK2 9 4 REACHING INFLUENCER CAMPAIGN2 9M 4 DOCTORS 1 75 NURSE VIEWS. M 4111555 1 75. 17 5 PRACTITIONERS.VIEWS 1.5M155MM1Encouraging Beef Purchases trainings for 245 total producers in and Menu Creativity partnership with Texas and Southwestern Engaging with retail and foodserviceCattle Raisers Association and Texas A&M professionals to provide relevant beefAgriLife Extension. resources, experiences, and promotionContinued outreach of 2,856 registered opportunities.learners in the Raw Truth About Beef online Partnered with Molson/Coors and Galloimmersion experience focusing on six brands to execute seasonal in-storesegments of the beef industry.promotions that included beef products inPresented 3 workshops at the Ag Teachers 1,700 stores across Texas. Association of Texas Conference, reaching Conducted training for 180 Kroger Marketover 780 teachers with beef curriculum.Managers and 50 H-E-B partners, providingProvided training and beef industry tools on how to market beef and engageinformation to 107 Texas 4-H Livestock with customers. Ambassadors and 75 students participating Hosted Pasture to Plate tours for chefs andin Ranch Brigades. members of the meat department fromDisseminated 119,000 resource materials Krogers Dallas division.across Texas. Coordinated the second-annual Beef LovingCelebrating Beef Checkoff Chefs Summit at the Culinary Institute ofSuccesses with ProducersAmerica in San Antonio for 40 culinaryAcross Texasprofessionals.Partnered with Texas High School BBQ,Sharing relevant and accurate Beef Checkoff Inc. to provide support, leadership, andinformation at producer meetings and education to over 500 students as well asthrough ongoing communications efforts. instructors, parents, and mentors who shareAttended 42 meetings across Texas to reach a love of barbecue.producers with Beef Checkoff messages and encouraged them to sign-up for the Cattle Providing Beef Education in theTalk newsletter.Classroom and on the RanchIncreased Cattle Talk newsletter subscribers Todays consumer is further removedby 30%.from agriculture than ever before. ByDrove over 20,000 users to Beef Checkoff providing different audiences the chance tonews on TexasBeefCheckoff.com.experience the beef industry, TBC is buildingDistributed press releases to ag trade trust in beef and those responsible forpublications with a potential reach of raising it. 1.1 million cattle producers and industry Conducted 8 Beef Quality Assuranceprofessionals.FY22 Annual Report | Texas Beef Council | 4'