Promotion, Research & Education
How are your checkoff dollars being invested? Check out the programs being executed on your behalf to keep beef top of mind for consumers across Texas.
2020 Annual Report
The Beef Checkoff is designed to build demand for beef products, and TBC continues to proactively and efficiently invest checkoff dollars to promote beef to consumers. A summary of the state and national beef education, promotion and research programs are now available. See program highlights and the audited financial report.