Pay the Checkoff

The Beef Checkoff programs are mandatory payments of $1-per-head to both the National Checkoff and the Texas State Checkoff every time cattle are sold within the state of Texas. The funds are used for beef promotion, marketing, research and consumer education for beef and beef products. The money can be used in Texas, the U.S. and/or internationally. The law does not allow Checkoff funds to be used for lobbying activities to influence public policy or government affairs. The Texas State Checkoff is refundable.