Annual Reports | Texas Beef Council

2022 Annual Report

Check out the successes of your Beef Checkoff dollars as we work to increase beef demand through promotion, research and education.

Read the 2022 Report

Today

Key Successes

The following successes showcase how TBC has upheld your trust by encouraging consumers, chefs, nutrition and health influencers and more to consistently and enthusiastically choose beef.

Beef Returns To TV

Launching season 3 of the award-winning series BBQuest which has surpassed 2.9 million views.

Beyond The

Pit

Reaching Doctors

Delivering beef nutrition messages to 750 medical offices, reaching 415 doctors and 175 nurse practitioners.

See

How

Driving Demand Across The Globe

Sponsored international retail campaigns that generated nearly 4.6 million pounds in U.S. beef sales.

International

Marketing

5-Star Recipes

Drove 1.4 million recipe views to BeefLovingTexans.com, refreshed with new personalization features.

Meal

Inspiration

Influencer Impact

Partnered with food influencers for a TikTok campaign, receiving 1.5 million views.

Watch

Retail Advertising

Targeted online shoppers with holiday and summer grilling campaigns, resulting in 15% and 20% respective sales lifts.

Other

Promotions

Getting More Beef On Menus

40+ chefs attended the second-annual Beef Loving Chefs Summit at the Culinary Institute of America.

Beef Loving

Chefs

Past Annual Reports

Annual Report - FY21 — **Fiscal Year 2021**

Annual Report - FY20 — **Fiscal Year 2020**

Annual Report - FY19 — **Fiscal Year 2019**