Check out the successes of your Beef Checkoff dollars as we work to increase beef demand through promotion, research and education.
The following successes showcase how TBC has upheld your trust by encouraging consumers, chefs, nutrition and health influencers and more to consistently and enthusiastically choose beef.
Launching season 3 of the award-winning series BBQuest which has surpassed 2.9 million views.
Delivering beef nutrition messages to 750 medical offices, reaching 415 doctors and 175 nurse practitioners.
Sponsored international retail campaigns that generated nearly 4.6 million pounds in U.S. beef sales.
Drove 1.4 million recipe views to BeefLovingTexans.com, refreshed with new personalization features.
Partnered with food influencers for a TikTok campaign, receiving 1.5 million views.
Targeted online shoppers with holiday and summer grilling campaigns, resulting in 15% and 20% respective sales lifts.
40+ chefs attended the second-annual Beef Loving Chefs Summit at the Culinary Institute of America.