About Us

The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion and Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC helps fund national and international Beef Checkoff programs to increase marketing opportunities around the U.S. and globally. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers.

Mission Statement

Strengthen demand for beef as the world’s most preferred and trusted protein.

Statements of Belief

  • We believe in the Industry Long Range Plan as the cornerstone of a strong state-national partnership.
  • We believe research is the foundation of all checkoff-funded activities.
  • We believe producer support, engagement, and control of checkoff funds are essential.

Contact Us

Texas Beef Council | 8708 North FM 620 | Austin, TX, 78726

512-335-2333 (phone) | info@txbeef.org