Promotion, Research & Education
How are your checkoff dollars being invested? Check out the programs being executed on your behalf to keep beef top of mind for consumers across Texas.
A summary of beef education, promotion and research programs funded by the $1 per head national Beef Checkoff program and the $1 per head state Beef Checkoff program are now available. See how TBC invested beef checkoff dollars in 2021 to encourage all Texans to be beef-loving Texans.
2021 - 2025 Long Range Plan
The Texas Beef Council board of directors worked together to create the 2021 - 2025 Long Range Plan (LRP) and approved the final version at the Texas Beef Council’s June 2021 board meeting. The LRP is based on one primary mission: to strengthen demand for beef as the world’s most preferred and trusted protein. Keeping in mind the Texas Beef Council’s commitment to promotion, research and education, the new plan reflects three core beliefs. Check out the LRP to find out more.