Promotion, Research & Education

How are your checkoff dollars being invested? Check out the programs being executed on your behalf to keep beef top of mind for consumers across Texas.


2021 - 2025 Long Range Plan

The Texas Beef Council board of directors worked together to create the 2021 - 2025 Long Range Plan (LRP) and approved the final version at the Texas Beef Council’s June 2021 board meeting. The LRP is based on one primary mission: to strengthen demand for beef as the world’s most preferred and trusted protein. Keeping in mind the Texas Beef Council’s commitment to promotion, research and education, the new plan reflects three core beliefs. Check out the LRP to find out more.