Consumer Marketing
July 01, 2025
New Campaign Savors Moments with Beef
Because every Texas table deserves the best beef and even better company.
Today, many people stream their favorite shows through online platforms — often with short ads included. This allows the Beef Checkoff to deliver ads directly to consumers, even if they don’t have cable. The new Beef Loving Texans "Y'all Hungry?" campaign celebrates our state's rich culinary heritage and the unmistakable way beef brings us together.
Check out the campaign, streaming this summer.