August 30, 2023
Unified Vision Drives Beef Checkoff Success
CENTENNIAL, Colo. (Aug. 30, 2023) – Since 1963, the Federation of State Beef Councils has been committed to building beef demand by inspiring, unifying and supporting an effective and coordinated state and national Checkoff partnership. By working together with one unified vision and plan, the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, and state beef councils continue to set a positive course for beef’s future.
Here are a few examples of recent program successes:
Nutrition Research Research continues to serve as the foundation for all Beef Checkoff-funded initiatives. Nutrition research provides proof that beef has a role in a healthy, sustainable diet. Current projects focus on human clinical trials investigating healthy diets, across the lifespan, where beef is the primary source of dietary protein, and focuses on the impact of cardiometabolic health, strength, and performance, and the benefits of beef in the diets of children and adolescents.
National Beef Quality Audit The National Beef Quality Audit (NBQA), conducted approximately every five years since 1991, is foundational research that provides an understanding of what quality means to the various industry sectors, and the value of those quality attributes. This research helps the industry make modifications necessary to increase the value of its products. The findings from the 2022 NBQA serve to improve quality, minimize economic loss, and aid in advancements in producer education for the U.S. beef industry.
Results from the 2022 NBQA indicate that the beef cattle industry is producing a high-quality product that consumers want more efficiently and the industry’s primary focus across the supply chain remains food safety. In addition, there was an increase in the frequency of Prime and Choice quality grades, with 7.5% of carcasses grading Prime, the highest since audits began. Market sectors also reported that their companies strive to increase their sustainability, and work with the entire beef supply chain to do so.
Beef Quality Assurance Cow-calf producers, stockers and feedyards implement Beef Quality Assurance (BQA) practices on their operations to produce the highest quality cattle and provide consumers with the best possible eating experience. BQA principles don’t end at the farm gate, and cattle haulers can also become BQA Transportation (BQAT) certified through recently updated modules. Since BQAT began in 2017, more than 32,000 certifications have been completed.
E-Commerce With consumers making more shopping decisions online, e-commerce efforts are essential to driving beef sales. National e-commerce campaigns during the holidays and summer grilling months helped put beef front and center for consumers shopping online. These e-commerce campaigns delivered impressive results, generating more than $22 million in incremental beef sales and reaching nearly 16 million households.
Advocacy Ten Trailblazers from eight states were selected for the second cohort of beef community spokespeople, beginning the year-long program which includes in-person and virtual training opportunities to prepare the next generation of advocates who will help protect the reputation of the beef industry.
The unified vision of the Federation of State Beef Councils continues to drive Beef Checkoff success. For more information, visit www.ncba.org/federation.
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About the Federation of State Beef Councils Created in 1963, the Federation of State Beef Councils represents the 43 Qualified State Beef Councils and is committed to its vision, which is to build beef demand by inspiring, unifying and supporting an effective and coordinated state and national Checkoff partnership. State beef councils voluntarily invest in the Federation to enhance the national Checkoff and leverage producer dollars through a coordinated partnership. Housed at the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, the Federation is a grassroots organization run by producers across the country.
About the Beef Checkoff The Beef Checkoff was established as part of the 1985 Farm Bill. The Checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents of the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval. About NCBA, a Contractor to the Beef Checkoff The National Cattlemen’s Beef Association (NCBA) is a contractor to the Beef Checkoff Program. The Beef Checkoff is administered by the Cattlemen’s Beef Board, with oversight provided by the U.S. Department of Agriculture.
