September 11, 2019

Young Leaders Attend Texas Youth Cattle Conference

AUSTIN, Texas – Fifteen students from across the Lone Star State recently attended the Texas Youth Cattle Conference in the North Texas and the Panhandle South Plains regions. Members of junior cattle breed associations, Texas 4-H, and Texas FFA Association were selected to attend the conference through an application process.

The conference took students on a four-day journey of learning and experiencing the Texas beef community from pasture to plate. The destinations visited along the way included a foodservice distributor, dairy, feedyard, foodservice establishments and classroom workshops. Students participated in an advocacy workshop, Grilling 101 class, and beef carcass evaluation and fabrication.

“Our goal is to engage the next generation of leaders and ultimately inspire them to become advocates for the beef community,” said Victoria Heller, TBC industry outreach manager. “The checkoff-funded conference continues to attract exceptional students choosing to be active and impactful.”

Attending the 2019 Texas Youth Cattle Conference: Madison Klam, Schulenburg; Landon Sanders, Cedar Park; Braden Boeker, Fulshear; Savannah Allen, Sulphur Springs; Gavin Kubala, Schulenburg; Alex Valicek, Houston; Kyla Kirk, Bremond; Stuart Lastovica, Salado; Kallie Childress, Dalhart; Peyton Wood, Killeen; Rachel Novosad, Caldwell; Mesa Ware, Ralls; Allie Herring, Franklin; Meagan McMurray, College Station; and Jentri Jackson, Quitman.

To learn more about your beef checkoff-funded investment, please visit or call 1-800-846-4113.



The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit or call 800- 846-4113.