Inspiring more beef meals through innovative consumer marketing.
Ensuring beef is included in dietary recommendations for a healthy lifestyle.
Engaging key partners to encourage beef purchases and menu development.
Supporting beef production through educational meetings like Beef Quality Assurance and Beef 706.
Educating international customers about the benefits of U.S. beef in partnership with the U.S. Meat Export Federation.
Sharing checkoff successes to our stakeholders across Texas.
Protecting beef’s reputation alongside industry partners and organizations.
A summary of the state and national beef education, promotion and research programs are now available. See program highlights and the audited financial report.