Producer Communications
Sharing checkoff successes to our stakeholders across Texas.

The producer communications team works to grow producer’s understanding of the Beef Checkoff by sharing information on how dollars are invested in promotion, research and education programs.


Created for Texas cattle producers, Cattle Talk delivers straightforward news, detailed insights and transparent results on how your Texas Beef Checkoff dollars help keep beef in its strongest state. The digital e-newsletter is distributed bi-monthly and a print version is available quarterly.

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Meeting producers and visiting with them one-on-one has been and always will be our biggest priority. As stakeholders to the Beef Checkoff program, it is our responsibility to inform you of how your dollar is being invested in beef promotion, research and education.


With over 140,000 producers in Texas, the producer communications team works hard to reach all producers where they are--it is our responsibility to communicate the success of your checkoff investment. From paid radio spots featuring board members to ads in print publications, we want all Texas producers to have access to beef checkoff information.


Are you a livestock market? First and foremost, thank you for your efforts in collecting beef checkoff dollars. As a small ‘thank you’ TBC would like to provide your market with free, personalized buyers cards twice a year. For more information email