July 09, 2026
Beef-Focused Partnership Helps Texans Savor the Outdoors
Funded by cattle producers through the Beef Checkoff, Beef Loving Texans and KOA have launched 'Savor the Texas Outdoors', a new campaign celebrating the memories made when beef brings people together.
Inspired by growing interest in nostalgic camping experiences and funded by beef producers through the Beef Checkoff, Beef Loving Texans and Kampgrounds of America (KOA) have launched Savor the Texas Outdoors, a new summer campaign celebrating campsite grilling and the memories made when beef brings people together.
The campaign taps into a growing consumer interest in outdoor recreation and nostalgic camping experiences. According to KOA's annual 2026 Camping and Outdoor Hospitality Report, 50% of consumers are interested in reliving childhood camping memories, while 55% plan to tent camp this year and 44% are interested in learning outdoor cooking.
"Whether it's a camping trip, an RV getaway or a backyard cookout, some of our favorite memories are made around beef," said Rachel Chou, Director of Consumer Marketing for Texas Beef Council. "Savor the Texas Outdoors is about helping Texans reconnect with those simple moments, like gathering outside, sharing a great meal and creating new memories with family and friends."
Throughout the summer, Texans can engage with Savor the Texas Outdoors through outdoor cooking content, grilling recipes, camping inspiration, a complimentary downloadable camping guide and a chance to win a weekend getaway to the new Fredericksburg KOA Resort, opening September 1, 2026. The campaign will also feature a series of public events hosted at KOA campgrounds across Texas.
Leading the experience is Beef Loving Texans Pitmaster and Grill Master Jerry McPherson, host of the organization's popular Smoke Lab events. Throughout July and August, McPherson will visit select KOA campgrounds across Texas to teach attendees how to grill a steak and utilize leftovers for more great campsite meals while sharing approachable outdoor cooking and grilling techniques that campers, backyard grillers and outdoor enthusiasts can use all season long.
For additional recipes, great outdoor cooking inspiration and campaign information, visit BeefLovingTexans.com/Savor-Texas-Outdoors.
