Consumer Marketing

March 08, 2022

Preparing For A New Season Of BBQuest

Texas Beef Council (TBC) has announced the third season of its popular BBQuest television series will begin production in late March with a targeted premiere in summer 2022. The first two seasons of the series spotlighting Texas barbecue have been viewed more than 14 million times across online streaming platforms.

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BBQuest host Kelsey Pribilski

In Season 3, BBQuest host Kelsey Pribilski will be joined by co-host and Season 1 alum Jess Pryles. Together, the two will delve even deeper into the world of Texas barbecue, discovering stories of dedicated pitmasters and ranchers who make the state’s favorite staple so special while enjoying some delicious meals along the way.

“Rather than organizing this season’s episodes around a particular geographical location, we’re focusing more on the storytelling component,” said Rachel Chou, TBC’s director of consumer marketing. “Each BBQuest episode will center around a different uniting theme, allowing the co-hosts to discover what really makes Texas barbecue so unique. Kelsey and Jess will still visit some of our state’s best barbecue joints, but they’ll also stop in at nearby cattle ranches to highlight the beef producers who make it all possible.”

TBC and its BBQuest production team chose the Texas barbecue restaurants that will be featured during Season 3 based on recent accolades and rankings. These restaurants represent a range of both old- and new-school preparation, smoking methods and flavor profiles. The ranches that BBQuest will visit this season were selected based on their histories and backgrounds.

“This season’s ranches will include everything from a sixth-generation operation to one owned by a Black female rancher who is breaking down barriers and making a name for herself in what has been an historically male-dominated industry,” Chou said. “We’re really pleased to introduce this level of diversity to BBQuest while also giving viewers a closer look at beef production practices and the hard work that Texas farmers and ranchers put into their operations each and every day.”

Learn more about BBQuest and watch Seasons 1 and 2 here.