Beef on a Global Stage

Korean Influencer Experiences Texas Ranch Life and Hospitality

When South Korea’s top meat influencer, Yooxicman, arrived at the Yates Ranch near Cherokee, TX, he was greeted with the kind of hospitality Texas ranchers are known for. For Kara and James Dudley, it was an opportunity to share their story of family tradition, dedication to their cattle, and deep-rooted pride in raising quality beef. 

This visit, coordinated in partnership with the U.S. Meat Export Federation (USMEF), a contractor to the Beef Checkoff, was designed to do more than showcase Texas ranching—it was a way to connect a global audience with the authenticity behind the beef they enjoy. Food tourism and engaging online content play a significant role in consumer decisions, and influencers are powerful conduits for sharing authentic experiences. In Yooxicman’s case, that looks like sharing videos with his 1.3 million YouTube followers.

One of the highlights was a "Smoking 101" demonstration led by Texas Beef Council’s pit master Jerry McPherson. Yooxicman learned about smoker usage, wood types, and seasoning techniques. He even had the chance to start a fire and season Brisket and Short Ribs, getting hands-on with the cornerstones of Texas barbecue. TBC Meat Scientist Kaylee Greiner led a discussion on cuts and quality hallmarks of U.S. beef, reinforcing the care and expertise that ranchers like the Dudleys bring to the table. 

For the Dudleys, who have family ties to the land dating back to the 1920s, the visit was an opportunity to highlight the commitment that defines the beef industry. A tour of Yates and F Barra Ranches provided a stunning backdrop for filming and an intimate look at the daily dedication to cattle and land stewardship.

“It was an honor to show them what makes Texas such a special place to be in the cattle business,” said Kara Dudley. “The family legacy is such a unique aspect of what we do here. It’s special to share with someone from another culture how it all starts on the ranch.” 

Earlier this fall, Kara and James visited South Korea with USMEF as part of The Heartland Tour, gaining firsthand exposure to retail and foodservice outlets in one of the largest markets for U.S. beef. James emphasized the importance of transparency with consumers, especially those in other countries.

“Part of trusting a product is having education and background on where it came from,” he said. “It’s important to show how we do things the right way, and what the cattle mean to us and our livelihood.”

The day concluded at Yates Ranch for dinner, where a grilling demonstration showcased Prime Cowboy Ribeye steaks. This segment explored both gas and small charcoal grilling techniques, further emphasizing the versatility and deliciousness of U.S. beef.

For Yooxicman, the visit offered a chance to experience Texas firsthand, beyond the western movie stereotypes. He saw how Texas is an ideal environment for cattle, with rolling pastures and plenty of space for them to thrive. He also got a deeper appreciation for Texas-style barbecue, noting the surprisingly simple seasoning and generous portion sizes that still deliver bold, rich flavor. And while his favorite cut to prepare at home remains Sirloin, he left with a new perspective on the care and authenticity behind every beef meal.

At its core, the visit was a celebration of what makes beef a staple in Texas and around the world. For producers, it’s a powerful reminder that their daily commitment to quality, combined with strategic outreach, truly resonates far beyond their fences.