Honoring a Legacy of Service

Please join us in recognizing the following retiring Texas Beef Council (TBC) Directors for their dedicated service and leadership. Since 2022, their contributions have strengthened our programs and advanced the mission of promoting beef on behalf of Texas producers.

Neil Dudley, of Hamilton, Texas, represents beef packers and exporters and has served on Beef Resources and Marketing Committees. Dudley is the owner and co-owner of several cow-calf operations, including NHB Cattle, Dudley Bros., NS Ranch, and Chatto Creek Ranch, located near Comanche, Texas. He also holds the position of vice president at Pederson’s Natural Farms and hosts the podcast "The Cowboy Perspective."

Fred Schuetze, of Granbury, Texas, represents purebred producers and led the TBC board as chairman in Fiscal Year 2024. He has served on the Beef Resources Committee and held numerous key roles on the Executive, Audit and Budget, and Marketing Committees, as well as representing Texas on the Federation of State Beef Councils where he also sat on the International Marketing Committee. Schuetze raises Simmental cattle and is a former county extension agent.

Marsha Shoemaker, of Bellevue, Texas, represents Texas CattleWomen and has served on TBC’s Executive and Marketing Committees as well as the Federation of State Beef Councils. Alongside her family, Shoemaker operates a commercial cow-calf and yearling stocker operation. She is an active supporter of beef and agricultural industries, including serving on various boards with Texas CattleWomen. 

Richard Winter, from Canyon, Texas, represents Texas Cattle Feeders Association. His service includes time on TBC’s Audit and Budget and Beef Resources Committees. Nationally, he represented Texas on the Federation of State Beef Councils where he sat on the International Marketing Committee, and the U.S. Meat Export Federation, a contractor to the Beef Checkoff. Winter is the recently retired feedyard manager of Quien Sabe Feeders near Happy, Texas, and has twice served on both the Texas Cattle Feeders Association and Texas Beef Council boards.