Texas Beef Council Welcomes New Board of Directors

The Texas Beef Council (TBC) has announced its Board of Directors for fiscal year 2026, which officially began October 1. The twenty directors, nominated by producer organizations or industry segments from across the state, represent the diverse voices of Texas cattlemen and women.

The group convened for its first meeting on November 20, focusing on strategies to continue building beef demand through innovative programs.

“It’s an honor to serve alongside fellow producers who care deeply about our industry and the Beef Checkoff’s mission,” said Brandalyn Richards, TBC’s 2026 chairman. “Our board brings together experience from every corner of Texas, and we’re committed to ensuring beef remains the top protein for families here at home and around the world.”

The 2026 Board of Directors includes the following individuals:

EXECUTIVE COMMITTEE:

Brandalyn Richards - Chairman; Hereford; Texas Cattle Feeders Association
Shannon Treichel - Vice Chairman; Canyon; At-Large
Pat Shields - Immediate Past Chairman; Bryan; At-Large
Kara Dudley - Horseshoe Bay; Texas & Southwestern Cattle Raisers Association
Brian Malaer - Harwood; Independent Cattlemen's Association

DIRECTORS: