Promoting U.S. Beef In Japan

See how the Texas Beef Council helped bring U.S. beef to Japanese consumers through chef events, retailer outreach, and cultural connections.

TBC and industry leaders recently traveled to Tokyo to celebrate the 45th anniversary of the U.S. Meat Export Federation’s (USMEF) Japan office. Japan has consistently been a top customer and is the leading international market for U.S. red meat, purchasing nearly $4.1 billion in 2021. Watch the video below to hear from Dan Gattis, TBC's Immediate Past Chairman, on his key learnings from the trip and how Beef Checkoff dollars impact demand worldwide.

Learn more about TBC's partnership with USMEF and programs driving beef demand in other countries across the globe.