TBC News

November 20, 2023

TBC Welcomes New Directors

The Texas Beef Council (TBC) has announced its Board of Directors for fiscal year 2024, which officially began October 1. The twenty directors are nominated by producer organizations or industry segments from across the state, and kicked off the year with the first meeting of the Texas Beef Council and the Beef Promotion and Research Council of Texas on November 15.

TBC New Directors FY24
First-Term Directors Kerry Wiggins and Kara Dudley

“Texas producers have a strong group of volunteer leaders representing their interests on the TBC Board,” said Fred Schuetze, TBC’s 2024 chairman. “I’m proud to work alongside them  as we continue keeping beef top of mind for consumers across the state.”

The 2024 Board of Directors includes the following individuals, each listed with their hometown and affiliation:


  • Fred Schuetze - Chairman; Granbury; Purebred 
  • Pat Shields - Vice Chairman; Bryan; At-Large
  • Pat McDowell - Immediate Past Chairman; Shamrock; Texas Farm Bureau
  • Brian Malaer - Harwood; Independent Cattlemen's Association
  • Marsha Shoemaker, Bellevue; Texas CattleWomen


  • Brandon Cutrer - Wharton; Purebred
  • Klazina de Boer - Dublin; Dairy
  • Ty deCordova - Groesbeck; Livestock Markets
  • Neil Dudley - Hamilton; Beef Packers/Exporters
  • Dane Elliott - Pawnee; Texas Farm Bureau  
  • Leslie Kinsel - Cotulla; Texas & Southwestern Cattle Raisers Association
  • Amy Kirkland - Vega; Texas Cattle Feeders Association
  • Sarah McKenzie - Fort Davis; Texas Farm Bureau
  • Brandi Richards - Hereford; Texas Cattle Feeders Association
  • Gilly Riojas - Corpus Christi; Texas & Southwestern Cattle Raisers Association
  • Mark Sustaire - Winnsboro; Dairy
  • Shannon Treichel - Canyon; At-Large
  • Richard Winter - Canyon; Texas Cattle Feeders Association


  • Kara Dudley - Horseshoe Bay;  Texas & Southwestern Cattle Raisers Association
  • Kerry Wiggins - Austin; Independent Cattlemen's Association

“As a producer-led organization, leadership and insight from our Board is imperative for executing impactful Beef Checkoff programs,” said Molly McAdams, TBC’s executive vice president. “I look forward to serving the industry alongside this group as we expand our programs and outreach in 2024.”

For more information about the Texas Beef Council and the Beef Checkoff, or to sign up for the Cattle Talk newsletter, visit TexasBeefCheckoff.com.