Cattle Talk

Beef-Focused Partnership Helps Texans Savor the Outdoors

Funded by cattle producers through the Beef Checkoff, Beef Loving Texans and KOA have launched 'Savor the Texas Outdoors', a new campaign celebrating the memories made when beef brings people together.

From Pit to Pizza Box

Texas barbecue and pizza are coming together in a new way. Funded by producers through the Beef Checkoff, Beef Loving Texans partnered with Dion's to launch a Brisket Pizza at Texas locations.

How Beef Is Winning With Consumers

The latest retail trends send a clear signal: consumers are still showing up for beef despite higher prices.

Reshaping the Meat Case: New Cuts, Better Value

See how producer-led innovation uncovered 14 new cuts and changed how beef is prepared, sold, and enjoyed today.

Smoke Lab Shares Beef Education

The Ultimate Beef Loving Texans Smoke Lab is teaching consumers how to buy, cook, and talk beef with confidence.

East Foundation Ranches Honored with BQA Award

East Foundation Ranches of Hebbronville won the 2026 BQA Cow-Calf Award for its commitment to animal care, stewardship, and leadership.

Texas Beef Council Welcomes New Board of Directors

The Texas Beef Council (TBC) announced its Board of Directors who represent the diverse voices of Texas cattlemen and women.

Beef on a Global Stage

South Korea’s leading meat influencer recently visited a Texas ranch to help share the story of U.S. beef with a global audience.

Lighting a Spark for Future Beef Lovers

TBC’s partnership with Texas A&M AgriLife Extension is helping grow the next generation of confident beef cooks.